Tired of sustainability?

photo-1427434846691-47fc561d1179 vladimirkudinov

Last month a quality newspaper headed “Belgians are tired of sustainability, but aren’t sick of it”. It was the conclusion of research done on 1000 Belgians, commissioned by the new sustainability network The Shift. To be clear it’s mainly about the term ‘sustainability’. One in two doesn’t know (anymore) where the term stands for and one in three is tired of the term. Sustainability is too abstract, distant and not transparent. What can we as professionals do about this?

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The midnight blurred line

image from: http://www.foreningenja.org/projekt/smoking-area/
image from: http://www.foreningenja.org/projekt/smoking-area/

 

Spend an extended time in the UK or Scandinavia as a non-smoker and it’s easy to forget that smoke plumes once occupied our in-door commons. But in some countries where smoking is banned like Belgium, people systematically continue to smoke where it is prohibited. In 2013, one in four of checked bars were in violation with the smoking ban. Maybe the banning process wasn’t constructive enough or maybe the general public allows hard addicts to cultivate a culture of constant micro-renegotiation.

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